Mattel develops a live-action View-Master movie, honoring its legacy and targeting modern audiences.

Mattel is developing a live-action movie based on the View-Master, its classic toy that allows users to view 3D images through interchangeable discs. The film aims to honor the toy's legacy while offering a new adventure for contemporary audiences. This project follows Mattel's recent success with adaptations like the Barbie film, which grossed $1.4 billion. The company is also working on other films, including a new Masters of the Universe movie.

October 16, 2024
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