Aditya Birla Fashion and Retail increased stake in Virat Kohli's Wrogn brand for Rs 75 crore.

Aditya Birla Fashion and Retail has raised its stake in Wrogn, a men's casual wear brand co-founded by cricketer Virat Kohli, to 32.84% through a Rs 75 crore investment via its subsidiary, Aditya Birla Digital Fashion Ventures Ltd. This move aims to enhance Wrogn's digital-first brand portfolio, expand its market presence, and target Rs 1,500 crore in revenue over five years, despite a recent 29% revenue decline.

October 17, 2024
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