PepsiCo increases Tostitos and Ruffles chip quantity by 20%, adding smaller bags to variety packs amid inflation and shrinkflation concerns.

PepsiCo is responding to consumer dissatisfaction with "shrinkflation" by increasing the quantity of chips in select Tostitos and Ruffles bags by 20% at no extra cost. The company will also add two small bags to its variety packs. This change comes amid rising inflation, which has led consumers to buy fewer snacks and switch to cheaper alternatives. Salty snack prices have surged 36% since 2020, outpacing overall grocery price increases.