Jumia to close SA, Tunisia operations by 2024, focusing resources on stronger markets.

Jumia, a prominent African e-commerce platform, plans to close its operations in South Africa and Tunisia by the end of 2024. This decision aims to concentrate resources on more promising markets, as these two countries contributed minimally to total orders and Gross Merchandise Volume. CEO Francis Dufay cited challenging macroeconomic conditions and limited growth potential as reasons for the shift, part of a broader strategy for cost reduction and profitability.

October 16, 2024
17 Articles