82% of American consumers prioritize data privacy, and 88% value a company's data handling reputation.

A TELUS survey reveals that 82% of American consumers prioritize data privacy more than ever, with 74% worried about how organizations manage personal data. Notably, 88% value a company's reputation for data handling when choosing where to shop. TELUS emphasizes its commitment to ethical data management and transparency, highlighting its ISO Privacy certification and participation in AI governance to foster trust as technology evolves.

October 16, 2024
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