3,600-person study finds widespread distrust of AI in financial advice, with preference for human experts; trust varies by demographics and simpler AI methods are favored.

A study of 3,600 Americans reveals a widespread distrust of AI in financial advice, with many preferring human experts. Trust levels vary by demographics; women, individuals with higher AI knowledge, and Democrats tend to be more accepting of AI. Simpler AI methods are viewed more favorably than complex ones. To enhance trust, financial firms should clearly communicate AI usage, educate the public, and balance AI with human expertise.

October 14, 2024
8 Articles