Port wine sales in Douro Valley decline 25% over 15 years, leading to oversupply crisis.
The Douro Valley in northern Portugal is facing a crisis as falling sales of port wine, driven by changing consumer habits, have led to a significant oversupply. While Douro table wine sales are rising, port wine sales have dropped 25% over the past 15 years, impacting small growers like José Manuel Ferreira. The Port and Douro Wines Institute has reduced the 2023 production quota, but industry representatives argue it remains too high, prompting calls for further reductions.
October 15, 2024
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