Adidas raises 2024 sales and profit forecast for the third time on strong Q3 performance and Samba/Gazelle demand.

Adidas has raised its 2024 sales and profit forecasts for the third time this year, driven by strong Q3 performance and growing demand for its Samba and Gazelle shoes. Revenue increased 7% to €6.438 billion, with a 10% projected rise in currency-neutral revenues for the year. The profit forecast has been upgraded to €1.2 billion from €1 billion, despite no further contributions expected from Yeezy sales in Q4.

October 15, 2024
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