India's Consumer Affairs Minister condemns air purifier companies for misleading marketing practices and plans BIS compliance enforcement.

India's Consumer Affairs Minister, Pralhad Joshi, has condemned air purifier companies for misleading marketing practices as winter approaches and pollution levels rise, particularly in Delhi. He urged consumers to be more aware of false claims and announced plans to enforce Bureau of Indian Standards (BIS) compliance for public procurement. Joshi emphasized the government's commitment to providing safe and high-quality products while prioritizing national quality standards.

October 14, 2024
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