BFSI sector saw a 37% rise in print advertising, 19% increase in TV ads, and a 74% surge in digital impressions, exhibiting strong growth across media with a shift towards digital and print.
The TAM AdEx report for H1 2024 reveals a 37% increase in print advertising for the BFSI sector, with Life Insurance leading. Television ads grew by 19% from 2022, primarily on news channels, while digital impressions surged 74% compared to 2022. Radio saw a 30% increase in BFSI ads, but a 2% decline from the previous year. Overall, the BFSI sector shows robust growth across various media, with significant shifts toward digital and print advertising.
October 14, 2024
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