ASUS India launches #DiscardResponsibly campaign on International E-Waste Day, providing resources for responsible e-waste disposal and collaborating with businesses and consumers.

ASUS India has launched its third #DiscardResponsibly campaign on International E-Waste Day to raise awareness about e-waste disposal. The initiative provides resources for responsible e-waste disposal and emphasizes collaboration between businesses and consumers. A microsite and helpline have been created for easy access to disposal options. The campaign aims to address the growing e-waste crisis, highlighted by a UNCTAD report showing a 163% increase in e-waste production in India from 2010 to 2022.

October 14, 2024
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