MINISO launches Harry Potter-inspired collection with 500 licensed products, aiming for international expansion.

MINISO has launched a Harry Potter-inspired collection at a pop-up in Langham Place, Hong Kong, featuring over 500 officially licensed products, including toys, stationery, and accessories. This initiative aims to enhance MINISO's global presence through unique shopping experiences. The collection will debut in the U.S. on October 13 and will expand internationally in October and November, with special events planned in several countries.

October 13, 2024
4 Articles