Dr. Cerri from UBC links higher oestrus intensity to increased cattle breeding success, recommending activity monitors and patches for efficient selection.

Oestrus intensity is vital for successful cattle breeding, as highlighted by Dr. Ronaldo Cerri from the University of British Columbia. Cows with higher oestrus intensity show increased physical activity and higher pregnancy rates. This research indicates consistent patterns across North and South America and Europe. By using tools like activity monitors and breeding indicator patches, farmers can identify optimal breeding candidates, enhancing efficiency and profitability in their operations.