Constellation Brands, maker of Modelo and Corona, relies on 32.5% of sales from Hispanic and Latino consumers in 2023.
Constellation Brands, maker of Modelo and Corona, relies heavily on Hispanic and Latino consumers, who contributed 32.5% of its sales in 2023. This demographic is vital for the company’s beer business, with Modelo being the top-selling beer in the U.S. Constellation's strong ties with this community stem from targeted marketing and social responsibility initiatives, positioning the company to better withstand economic challenges.
October 12, 2024
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