South Korea's cultural export revenue reaches $13.2B, aiming to triple to $25B by 2027.

South Korea's cultural phenomenon, known as Hallyu or the Korean Wave, encompasses K-pop, dramas, and films, gaining global traction since the late 1990s. Major successes like "Gangnam Style," "Parasite," and "Squid Game" have bolstered international recognition. Cultural exports generated $13.2 billion in 2022, with a goal of $25 billion by 2027. The country's tumultuous history has inspired creators, contributing to its prominent role in global entertainment.

October 11, 2024
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