ITV begins streaming Coronation Street and Emmerdale episodes at 7 a.m. on October 14, ahead of evening broadcasts, for greater viewer flexibility.

ITV will begin streaming episodes of its popular soaps, Coronation Street and Emmerdale, from 7 a.m. on October 14, ahead of their evening broadcasts on ITV1. This change aims to provide viewers with greater flexibility and follows a successful trial during major sporting events. The new schedule coincides with the launch of a dedicated soap section on ITVX, featuring classic episodes and curated collections, in response to increased viewer demand.

October 11, 2024
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