Spotify launches ad-supported free music service in South Korea to expand user base.
Spotify has launched its ad-supported free music and podcasts service in South Korea, aiming to expand its user base in the world's seventh-largest recorded music market. This freemium model allows users access to limited content while promoting premium subscriptions. The move is expected to attract more listeners, particularly among the engaged youth demographic, and enhance connections with local artists, including K-pop.
October 09, 2024
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