PepsiCo acquires Siete Foods, the fastest-growing Hispanic food brand, for $1.2 billion.

Siete Foods, founded by Veronica and Miguel Garza in 2014, emerged from Veronica's need for grain-free tortillas due to her autoimmune disorders. Initially sold at their family's CrossFit gym, the tortillas gained popularity, leading to a national brand offering various grain-free Mexican American foods. The company, now a billion-dollar enterprise, was acquired by PepsiCo for $1.2 billion in 2021, marking it as the fastest-growing Hispanic food brand in the U.S.