In Fall 2024, Drake covers The Drake fly-fishing magazine and promotes OVO's OG collection.

Drake graces the cover of The Drake, a fly-fishing magazine based in Jackson Hole, for its Fall 2024 issue. The collaboration reflects a natural fit, as the magazine targets fishing enthusiasts. The cover, revealed on Instagram on October 9, features Drake in outdoor attire while fly-fishing. Simultaneously, his OVO label is launching the new OG collection on October 11, with Drake starring in its promotional campaign.