Elon Musk's platform X shifts to a user engagement-based revenue model for creators, effective November 8.
Elon Musk's platform X is shifting its revenue model to reward creators based on engagement from paying Premium users, effective November 8. This change, prompted by declining ad revenue and advertiser concerns, replaces ad-based payouts with earnings tied to likes, replies, and reposts. Up to 25% of Premium subscriptions will go to creators, aiming to foster genuine interactions and support users in earning a living from their content.
October 10, 2024
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