Australian telecom Optus introduces new propositions with social media campaigns and unique characters, aiming to enhance customer value and drive growth.

Optus, an Australian telecommunications company, has unveiled three new propositions aimed at enhancing customer value and simplifying product experiences. The marketing strategy features a creative campaign with unique characters, including an eshay upgrade fairy, and will utilize social media platforms like TikTok, along with various digital and retail communications. The initiative is designed to drive growth and strengthen the brand by addressing customer needs effectively.

October 10, 2024
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