Snapchat tests Sponsored Snaps ads with Disney, and launches Promoted Places with McDonald's and Taco Bell.
Snapchat is testing "Sponsored Snaps," interactive ads appearing in users' Chat tab alongside personal messages. These ads can be replied to or linked for more info and will disappear if unopened. Disney is the initial partner for this feature. Additionally, Snapchat is rolling out "Promoted Places" on Snap Map, with McDonald's and Taco Bell as launch partners, aiming to attract small and medium-sized businesses and enhance its advertising revenue.
October 08, 2024
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