Meta tests Instagram Reels sharing feature on messaging app Threads for enhanced user engagement.

Meta Platforms Inc. is testing a new feature that enables users to share Instagram Reels directly on its messaging app, Threads. This initiative aims to enhance user engagement and simplify cross-platform sharing. Users can access this feature via a button in the Threads compose box. Meta previously introduced similar features for cross-posting between Instagram and Threads, while also offering an opt-out option for content recommendations due to privacy concerns.