22% of Fall 2024 teenagers plan to upgrade to an iPhone 16, while 88% intend to buy another iPhone next.

A Piper Sandler survey for Fall 2024 indicates that 22% of teenagers plan to upgrade to an iPhone 16, down from 23% for the iPhone 15. Overall, 87% of the 13,500 teens surveyed own an iPhone, and 88% expect their next phone to be an iPhone. Additionally, 70% own AirPods, with 25% planning to buy new ones soon. Ownership of iPads and Apple Watches exceeds 30%, while only 10% use Apple TV, contributing just 1% to their media consumption.

October 09, 2024
6 Articles