2ONE Labs and Performance Plus Marketing sue Imperial Brands subsidiaries over trademark infringement of "Zone" nicotine pouches.

2ONE Labs and Performance Plus Marketing have filed a lawsuit against Imperial Brands subsidiaries, claiming trademark infringement related to Imperial's upcoming "Zone" nicotine pouches. The plaintiffs allege that Imperial's use of the mark violates their established 2ONE® brand and involves fraudulent misstatements. They seek damages, cancellation of the Zone mark, and a preliminary injunction. The case is being heard in the US District Court for the Central District of California.