50%+ of older staff and 70% of younger professionals leave Australia's advertising industry amid age bias concerns.

A recent study by the Experience Advocacy Taskforce and Advertising Industry Careers reveals a troubling talent drain in Australia's advertising sector, with over 50% of staff aged 45 and older leaving the industry. The findings indicate that nearly 70% of younger professionals have exited prematurely, often due to involuntary redundancies. Experts emphasize the need to eliminate age bias in hiring and retain experienced staff to foster innovation and resilience within the industry.

October 08, 2024
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