Kroger expands Boost membership program, offering free Disney+, Hulu, or ESPN+ subscriptions.

Kroger has expanded its Boost membership program to offer free subscriptions to Disney+, Hulu, or ESPN+ for members. With nearly 2,800 stores across 35 states, Kroger launched Boost in 2022, providing benefits like free delivery and gas credits, with membership starting at $59 annually. This partnership aims to enhance Disney's streaming profits amidst declines in its traditional TV business.

October 08, 2024
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