Instagram head Adam Mosseri acknowledges the issue of engagement bait promoting polarizing content on Threads app, and Meta is working on a solution.

Adam Mosseri, head of Instagram and Threads, has recognized the growing issue of engagement bait on the Threads app, which promotes polarizing content to boost user interactions. While Meta aims to create a healthier platform, the current algorithm inadvertently incentivizes such behavior. Mosseri stated that the team is working on a solution, but specific plans remain undisclosed. The challenge lies in distinguishing genuine engagement from manipulative posts.