General Motors abandons "Ultium" brand for electric vehicle batteries, shifts to multi-chemistry approach.

General Motors (GM) is abandoning the "Ultium" branding for its electric vehicle batteries and technologies, despite significant investment in marketing. The company will continue using the underlying technology but will shift to a multi-chemistry approach to enhance its battery strategy. GM aims to tailor battery solutions to specific models and is planning a new Battery Cell Development Center in Michigan, expected to be operational by 2027.

October 08, 2024
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