Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service.

Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service, aiming to strengthen its digital TV presence and enhance bundled offerings to increase non-mobile revenues. This acquisition, if finalized, would be Airtel's second deal with Tata Group in seven years, following its 2017 purchase of Tata's consumer mobility business. The move comes as the DTH market faces competition from OTT services and shifting consumer preferences.

October 08, 2024
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