Adidas reports 10% Q3 revenue growth, driven by Samba and Gazelle sneakers; experts advise diversification.

Adidas is set to report a 10% rise in third-quarter revenues, driven by its popular Samba and Gazelle sneakers. However, experts warn that the Samba trend may fade, urging Adidas to diversify its product range and introduce lower price points. The brand is also focusing on models like the Campus and SL72. With Nike facing challenges, Adidas has a unique chance to expand its market share in the U.S. and Europe over the coming year.

October 08, 2024
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