Study reveals micro-influencers and AI significantly impact festive shopping in India, with regional language ads key for engagement.
A study by Meta and GWI highlights the growing impact of micro-influencers and AI on festive shopping in India. It reveals that micro-influencers (10,000 to 100,000 followers) can be as effective as macro influencers in driving purchases. Additionally, over half of shoppers expect to increase online spending this year, with regional language ads being crucial for engagement. The report underscores shifting shopping patterns influenced by e-commerce and quick commerce trends.
October 07, 2024
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