Report reveals US CTV industry's extensive surveillance and targeted ads via data gathering, prompting calls for scrutiny and new privacy laws.

A report from the Center for Digital Democracy highlights the extensive surveillance capabilities of the U.S. Connected TV (CTV) industry, which gathers detailed viewer data for targeted advertising. It reveals how major companies like Comcast, Disney, and Amazon utilize technologies, including automatic content recognition, to create digital profiles from viewing habits and online behaviors. The CDD calls for regulatory scrutiny and new privacy laws to address these invasive data practices.

October 07, 2024
6 Articles