Reliance Retail's Tira platform launches luxury skincare brand Augustinus Bader in India.

Reliance Retail's beauty platform Tira has launched the luxury skincare brand Augustinus Bader in India. Founded by renowned scientist Professor Augustinus Bader, the brand offers high-performance skincare and haircare products available exclusively on Tira's online platform and in select stores in major cities. This move responds to India's growing beauty market, projected to reach $20 billion by 2025, with a strong focus on premium products.

October 07, 2024
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