87% of Gen Alpha & Z in Asia Pacific influence family travel planning, viewing it as essential for personal growth.

A Booking.com study reveals that 87% of Generation Alpha and Z in Asia Pacific influence family travel planning, viewing travel as essential for personal growth. In 2025, sports events and outdoor activities will drive travel motivations, with families spending considerable time online during trips. Intergenerational travel is rising, with 53% of Hong Kong families valuing reconnection. Families prioritize affordability, safety, and flexibility in planning, utilizing AI tools and social media for inspiration.

October 07, 2024
3 Articles