EU's top court orders Meta to impose strict limits on data use for targeted ads under GDPR.
The EU's top court has ruled that Meta, Facebook's parent company, must impose strict limits on the use of personal data for targeted advertising, even with user consent. This decision, stemming from activist Max Schrems' lawsuit, enforces the EU's GDPR data minimization rules, prohibiting indefinite data retention. The ruling could lead to significant fines for Meta and sets a precedent for other online advertisers lacking stringent data deletion practices.
October 07, 2024
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