EssilorLuxottica partners with Pattern to enhance Ray-Ban and Oakley online presence, boosting Buy Box performance in Australia.

EssilorLuxottica has partnered with Pattern to enhance the online presence of its Ray-Ban and Oakley brands in Australia, particularly on Amazon. This collaboration aims to increase product visibility, combat unauthorized resellers, and gain insights into consumer behavior. As a result, the company's Buy Box performance improved from 66% to 85%, helping maintain brand reputation while reaching new customers through trusted marketplace channels.

October 06, 2024
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