16-contestant Big Brother UK series launches on ITV2 with Rosie's frequent screaming drawing criticism.

Big Brother UK's new series launched on ITV2, featuring 16 contestants, including Rosie, a 29-year-old dental assistant whose frequent screaming drew immediate criticism from viewers on social media. Hosted by AJ Odudu and Will Best, the show includes a twist with housemates divided into red and blue teams. The contestants are competing for a £100,000 cash prize, and initial reactions highlight mixed feelings about the personalities introduced.