8.2 million camping-related posts on Xiaohongshu indicate a surging popularity of camping in China.

Camping is surging in popularity across China, with colorful tents populating forests, lakes, and beaches since early summer. Enthusiasts like Wu Xintao enjoy weekend trips to parks and campsites. By August, over 8.2 million camping-related posts appeared on Xiaohongshu, a lifestyle platform. As of April, China had around 166,000 camping businesses, with 19,000 new enterprises registered recently, reflecting a growing outdoor culture.

October 06, 2024
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