Watches of Switzerland acquires Hodinkee, a luxury watch platform, to expand U.S. presence.

Watches of Switzerland (WoS) has acquired Hodinkee, a New York-based luxury watch platform, to enhance its presence in the U.S. market. Founded in 2008, Hodinkee attracts 22.2 million annual visitors and offers digital content and insurance services. The acquisition will integrate Hodinkee's limited edition collaborations and insurance functions into WoS's U.S. e-commerce strategy, leveraging Hodinkee's engaged audience for growth.