Private-label food sales rise sharply due to inflation, with experts predicting sustained growth.

Private-label food sales have risen sharply due to inflation, with experts predicting this trend will persist. Consumers increasingly view store brands as equal in quality to name brands, prompting retailers to invest in new products, enhanced branding, and more shelf space. The lower prices of private-label options attract cost-conscious shoppers, and improved perceptions suggest a lasting increase in their market share. Retailers see private-label products as a loyalty tool to retain customers.