Melbourne's TAC seeks new ad agency for road safety campaigns after a decade with Clemenger BBDO.

The Transport Accident Commission (TAC) in Melbourne is seeking a new creative advertising agency for its road safety campaigns, ending its partnership with Clemenger BBDO after nearly a decade. The process includes an Expression of Interest (EOI) phase, closing on October 18, followed by a Request for Tender (RFT) for shortlisted agencies. TAC aims to enhance community engagement in road safety, vital for reducing accidents in Victoria.

October 04, 2024
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