McDonald's Australia launches "Very Important Purple" campaign for Grimace Shake nationwide.
McDonald's Australia has launched the "Very Important Purple" campaign to promote the Grimace Shake, featuring the beloved mascot. The campaign includes extensive advertising across TV, cinema, digital, and outdoor platforms, alongside in-restaurant experiences. Launch events included a baggage carousel takeover at Sydney Airport. The shake became available nationwide on June 10, generating excitement among fans and staff alike.
October 03, 2024
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