JioCinema appoints ex-YouTube India MD Ishan Chatterjee as CBO for monetization strategies.

JioCinema has appointed Ishan Chatterjee as its Chief Business Officer. Chatterjee, previously Managing Director at YouTube India, will focus on monetization strategies, particularly in sports and Small and Medium Businesses. His appointment highlights JioCinema's goal to strengthen its presence in India's competitive streaming market, where it has already surpassed 15 million paying subscribers, directly competing with major platforms like Netflix and Disney+.

October 04, 2024
7 Articles