H&M commits to eliminating virgin down and feathers in products by 2025, opting for recycled sources.

H&M announced it will eliminate virgin down and feathers from its products by the end of 2025, shifting to exclusively post-consumer recycled sources. Currently, about 90% of the down and feathers used are recycled. This decision follows persistent advocacy from animal welfare groups like PETA, which have long pressured fashion brands to discontinue animal-derived materials such as down and leather.