Google tests blue verified checkmarks in search results to identify trustworthy businesses.

Google is testing blue verified checkmarks in search results to help users identify trustworthy businesses and avoid fraudulent sites. Currently visible for select companies like Microsoft, Meta, and Apple, the feature is in an experimental phase, with a hover message indicating the business's authenticity based on Google's assessment. This initiative is part of Google's ongoing efforts to enhance online trust, but its future rollout remains uncertain.