QVC enters multi-year partnership with USA Pickleball as exclusive broadcaster and retail partner.

QVC has entered a multi-year partnership with USA Pickleball, becoming the exclusive broadcaster and retail partner for the sport. Starting with the 2024 Biofreeze USA Pickleball Championship, QVC will stream events on its QVC+ platform and provide a dedicated shopping page for approved pickleball products. This collaboration aligns with QVC's focus on women over 50, reflecting the sport's popularity among this demographic.

October 03, 2024
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