OzTAM partners with Snowflake to enhance privacy-compliant programmatic BVOD targeting in Australia.
OzTAM, Australia's television measurement organization, has partnered with Snowflake to enhance its VOZ Streaming data solution, the country's first programmatic Broadcast Video on Demand (BVOD) platform. This collaboration combines anonymized viewer data from major networks into a single dataset, enabling targeted advertising while ensuring privacy under Australia's Privacy Act. Snowflake's Data Clean Rooms facilitate secure data sharing without disclosing personally identifiable information, enhancing advertising effectiveness.
October 02, 2024
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