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flag Jim Cramer of CNBC advises companies to lower prices to combat inflation and avoid negative consequences.

flag Jim Cramer of CNBC urges companies to lower prices to attract consumers amid ongoing inflation. flag He warns that reluctance to adjust prices could harm sales and result in negative consequences for businesses, including potential CEO firings and declining stock values. flag Highlighting successes from companies like McDonald's and Amazon that have offered discounts, Cramer believes a "giant reset" is necessary for long-term viability in 2024 and beyond.

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