Formula One and LVMH enter 10-year partnership from 2025, with LVMH brands focusing on F1 hospitality and activations.
Formula One and luxury group LVMH have entered a 10-year partnership starting in 2025, coinciding with F1's 75th anniversary. The collaboration will feature LVMH brands like Louis Vuitton, Moët Hennessy, and TAG Heuer, focusing on hospitality and bespoke activations. Although financial details remain undisclosed, the partnership aims to merge LVMH's creativity with F1's innovation. Further specifics will be announced in 2025.
October 02, 2024
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